Apple lobbying the U.S. to possibly bring chip production to the country

Apple may eventually build its A-series chip in the United States.

What you need to know

  • Apple is lobbying the U.S. government on domestic chip production.
  • It suggests the company is interested in bringing chip production to the United States.
  • Apple already makes the Mac Pro in Texas.

Earlier today it was reported that Apple spent about $1.5 million on lobbying efforts in the United States in the third quarter of 2020. Now, it appears that one of those areas could result in iPhone production coming to the U.S.

Reported by Bloomberg, Apple is lobbying the United States government on tax breaks for chip production in the country, suggesting that the company may be interested in moving some of its supply chains to the U.S.

In the disclosure report, one of the lines mentioned was “issues related to tax credits for domestic semiconductor production.” According to Bloomberg, Apple lobbied the Treasury Department, Congress, and the White House on the issue.

Since releasing its first custom processor in 2010, chips have become a major performance differentiator for Apple. The company designs some of these components in house, but outsources production to Taiwan Semiconductor Manufacturing Co. Many other parts for Apple devices are made in China. That has exposed the company to import tariffs and other risks from a trade war between the U.S. and China. Taiwan, where TSMC operates, has also become an increasing focus of geopolitical tension between China and the U.S.

Apple’s potential plans to bring iPhone chip production to the United States aligns somewhat with TSMC, who manufactures chips for Apple, and their plan to build a $12 billion plant in Arizona. Apple currently produces its high-end Mac Pro at its facility in Texas.

Apple has been working to diversify its supply chain outside of China for a while now. It has made investments in India, the United States, and other areas to protect its manufacturing and assembly process.

This article was originally posted here

Airbnb announces multi-year partnership with Jony Ive, a year after leaving Apple

Jony Ive retired from Apple about a year ago, following an almost 25 year tenure as head of Apple product design. At the time, it was announced that Ive would form a new independent design firm called ‘LoveFrom’ which would regard Apple as a primary client.

Whilst we are still waiting for Ive’s supposed ongoing relationship with Apple to bear any fruit, today Airbnb revealed a multi-year partnership with Jony Ive and LoveFrom. Ive will help design the next generation of Airbnb products and services.

Although the announcement is a surprise, it is true that Ive has long held Airbnb in high praise. Back in 2015, Ive wrote the TIME 100 entry for Airbnb’s CEO Brian Chesky, calling the company a “remarkable startup”.

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This article was originally posted here

Customers are getting shipped iPhone 12 cases missing speaker holes

Collect the defective cases!

What you need to know

  • Apple is shipping defective MagSafe iPhone 12 cases to customers.
  • The defective cases are missing the cutouts for the speakers on the bottom of the case.
  • Two customers have reported the issue to Reddit so far.

Reported by MacRumors, some customers are getting shipped defective iPhone 12 MagSafe Silicone cases that are missing the cutouts for the speaker grills.

The report references two separate posts to Reddit, showcasing the missing speaker holes on the cases. One of the customers was apparently told by an Apple advisor that the case was not supposed to have speaker holes, so hopefully, that employee can get some training.

There have been two separate threads on Reddit from iPhone 12 customers who purchased a case and received one without speaker holes. One customer was told by an Apple advisor that the case wasn’t meant to have speaker holes, which is, of course, incorrect. One of the original posters uploaded a video showing the defective case from more angles.

iMore has received and, of course, verified that the new MagSafe Silicone cases for the iPhone 12 and iPhone 12 Pro should have cutouts on the bottom of the case for the speakers. For customers who receive a defective case, they should be able to exchange it with Apple.

Have you received one of the new MagSafe Silicone cases for the iPhone 12/12 Pro and are missing the cutouts for the speakers? You might have something as elusive as a defective Charizard card.

This article was originally posted here

Instagram outage preventing some users from sending direct messages

Instagram is facing a major outage this Wednesday, and if you’re experiencing any problems accessing it, you’re not alone. Users have been reporting for about an hour that the social network is partially down.

The outage is affecting users in different ways, but most reports suggest that direct messages were the most affected feature of the social network. Some users are now unable to access Instagram through the mobile app or website.

According to DownDetector, the Instagram outage started around 6 p.m. EST and is still affecting users around the world. Unfortunately, the company hasn’t yet shared any details about the outage or any estimates to fix the problem.

If you have been affected by today’s outage, you will probably have to wait until Instagram fixes the issue.

Let us know in the comments below if you’re having problems accessing Instagram today.

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This article was originally posted here

Apple plans to use Qualcomm modems in the iPhone until at least 2024

Apple is sticking with Qualcomm for a few years.

What you need to know

  • Apple’s roadmap with Qualcomm modems has been revealed.
  • The company plans to use its modems in the iPhone until as far out as 2024.
  • It will likely include the X60 modem in the next iPhone.

Reported by MacRumors, Apple’s roadmap for including current and upcoming Qualcomm modems in its iPhone has been revealed. While the company is currently using the Snapdragon X55 modem in its new iPhone 12 lineup, it plans to use Qualcomm modems for future products as far out as 2024.

As alerted to us by Danny Walsh on Twitter, page 71 of an Apple-Qualcomm settlement filing reveals that Apple intends to launch new products with the Snapdragon X60 modem between June 1, 2021 and May 31, 2022. Apple has also committed to using as-yet-unannounced X65 and X70 modems in products launched between June 1, 2022 and May 31, 2024.

The settlement document between Apple and Qualcomm says that the company plans to use the X60 modem in future products until 2022 when it will switch to upcoming, but unannounced, SDX65 or SDX70 modems.

Apple intends to commercially launch (i) New Models of Apple Products during the time period between June 1, 2020 and May 31, 2021 (the “2020 Launch”), some of which use the SDX55 Qualcomm Chipset, (ii) New Models of Apple Products during the time period between June 1, 2021 and May 31, 2022 (the “2021 Launch”), some of which use the SDX60 Qualcomm Chipset, and (iii) New Models of Apple Products during the time period between June 1, 2022 and May 31, 2024 (the “2022/23 Launch”), some of which use the SDX65 or SDX70 Qualcomm Chipsets (each a “Launch” and collectively the “Launches”).

The new X60 chip is built on a 5nm process and will be able to aggregate data from both mmWave and sub-6GHz bands at the same time.

Built on a 5nm process, the X60 modem packs higher power efficiency into a smaller footprint compared to the X55. Smartphones equipped with the X60 will also be able to aggregate data from both mmWave and sub-6GHz bands simultaneously to achieve an optimal combination of high-speed and low-latency network coverage.

MacRumors notes that Qualcomm plans to feature the new chip in smartphones beginning in 2021, so today’s report lines up with the reasoning that it will be featured in Apple’s iPhone lineup next year.

This article was originally posted here

State report says Foxconn’s Wisconsin plant ‘more of a showcase’ than a factory

A Wisconsin state report on Foxconn’s troubled factory concluded that the project shows no sign of actual LCD manufacturing, and likely never will.

The evaluation contradicts statements from Foxconn, which insisted earlier in 2020 that the plant would be producing LCD panels sometime this year.

The report on Wednesday, issued by the Wisconsin Division of Executive Budget and Finance, states that Foxconn’s plant “may be better suited for demonstration purposes rather than as a viable commercial glass fabrication facility.” The Verge was the first to report on the analysis.

Foxconn has yet to properly outfit the factory with the necessary equipment. And even if the facility were to produce LCD panels, the state report indicated that it would be the smallest Gen 6 plant in the world — not the sprawling Gen 10.5 LCD factory that the company promised.

If the company did any manufacturing in the facility at all, the analysis continued, it would likely only be the final assembly of components shipped from other plants. That project would be much smaller in scope that Foxconn’s contract with the state proposed.

In fact, earlier in October, the state denied Foxconn’s bid for tax subsidies of that. At the time, state officials suggested that they were still open to negotiate new terms for the plant.

Foxconn said that it would open the plant in May 2020 with 1,500 jobs, about 300 short of the number necessary to secure subsidies. That has, of course, been delayed, and it isn’t clear if any manufacturing will take place at the facility at all.

The report on Wednesday said that the factory “would appear to be more of a showcase than a business viable for the long term.”

This article was originally posted here

Apple spent $1.56M lobbying US government in Q3

A U.S. Senate document published this week reveals Apple spent spent some $1.56 million in the third quarter of 2020 to lobby lawmakers on a variety of issues including the coronavirus pandemic, taxes, autonomous vehicles, and more.

According to a lobbying disclosure form made public on Tuesday, and subsequently spotted by SetteBIT on Twitter, Apple directed a team of seven lobbyists to impact policy at the U.S. Senate, House of Representatives, Patent and Trademark Office, Department of Defense, Federal Communications Commission, Treasury Department, Health & Human Services, U.S. Trade Representative, State Department, Homeland Security, Office of Management & Budget, National Institute of Standards & Technology, and Executive Office of the President.

Apple discussed a range of matters with lawmakers, from the usual patent reform, environmental, trade and corporate tax reform issues to more recent developments like the coronavirus and remote education. On the latter, the tech giant benefitted from a boost in Mac and iPad sales thanks to stay-at-home orders and the remote learning initiatives that followed.

Other topics of interest include government oversight issues such as requests for user data and the EARN IT Act, and health-related concerns that impact mobile medical devices, health records and health data. Mobile payments and Apple Card were also discussed, according to the report.

Apple continues to argue diversification in the workplace and push for Deferred Action for Childhood Arrivals (DACA) and other immigration matters.

Overall, spending on lobbying operations was down about $200,000 year-over-year. Sequential spend was also down, as Apple laid out some $7.4 million on similar initiatives in the first half of 2020. That figure nearly matched Apple’s outlay for the whole of 2019.

Beyond in-house lobbyists, Apple CEO Tim Cook regularly interfaces with high-ranking government officials. The most prominent figure is President Trump, with whom Cook has a working relationship that is rare among the tech elite.

This article was originally posted here

HomePod Mini vs. HomePod Buyer’s Guide

This month, Apple unveiled the HomePod mini as the first addition to the popular HomePod lineup, with a new spherical design and the S5 chip. With a more affordable price tag of just $99, ‌HomePod mini‌ is a much more accessible and versatile HomePod in a compact design.


The original ‌HomePod‌ continues to be sold by Apple for $299. At over three times the price of ‌HomePod mini‌, should you still consider the larger, original ‌HomePod‌, or choose the new ‌HomePod mini‌? Our guide outlines the differences between the two HomePods and helps to answer the question of how to decide which may be best for you.

Comparing the HomePod and HomePod mini

The ‌HomePod‌ and ‌HomePod mini‌ share a number of key features, such as multiroom audio and Siri. Apple lists these same features of the ‌HomePod‌ and ‌HomePod mini‌:

Similarities

  • Multiroom audio
  • Stereo pair capable
  • ‌Siri‌ and upward-facing display
  • Audio-conductive fabric
  • Seamless audio handoff
  • Smart home hub
  • Intercom, Find My, ‌Siri‌ Shortcuts, Ambient sounds, and Music alarms
  • Available in White and Space Gray

Apple’s breakdown shows that the two HomePods share a number of important features. Even so, there are meaningful differences between the ‌HomePod‌ and ‌HomePod mini‌ which justifies the $200 price difference, including design, audio technologies, and spatial awareness.

Differences


HomePod

  • Large, capsule design
  • A8 chip
  • High-excursion woofer and seven tweeters
  • Six-microphone array
  • Spatial awareness
  • Home theater with Apple TV 4K

HomePod mini

  • Compact, spherical design
  • S5 chip
  • Full-range driver and dual passive radiators
  • Three-microphone array
  • U1 chip

Read on for a closer look at each of these aspects, and see what exactly both HomePods have to offer.

Design

At just 3.3-inches tall, the ‌HomePod mini‌ is much smaller than the original ‌HomePod‌, which is just under seven inches tall. The ‌HomePod mini‌ also has a compact spherical design, while the original ‌HomePod‌ has a bulkier capsule-like design. The ‌HomePod‌ is larger than the ‌HomePod mini‌ to accommodate more internal components for a fuller audio experience.

Both devices are covered in Apple’s audio-conductive mesh material. The ‌HomePod‌ and ‌HomePod mini‌ also share the ‌Siri‌ waveform that appears on the top display to indicate when ‌Siri‌ is engaged, and integrated touch controls for volume. Both HomePods are also dependent on a wired power cable, meaning that neither is portable.

The ‌HomePod mini‌’s compact spherical design is more discreet than its larger sibling, and will be the preferred device for tables and surfaces where you have limited space or don’t want it to stand out. Likewise, the larger ‌HomePod‌ will be more appropriate on TV units and areas with more space.

Audio Technology

Audio hardware is the most important area of difference between the two HomePods. ‌HomePod mini‌ offers a single full-range driver, powered by a neodymium magnet and a pair of force-canceling passive radiators, which enables deep bass and crisp high frequencies.

On the other hand, ‌HomePod‌ features a large, Apple-designed woofer for deep, clean bass, and a custom array of seven beam-forming tweeters that provide pure high-frequency acoustics, each with its own amplifier and with directional control.

Both devices use an Apple-designed acoustic waveguide to direct the flow of sound down and out toward the bottom of the speaker for an immersive 360-degree audio experience. This allows users to place ‌HomePod‌ almost anywhere in a room and hear consistent sound.

However, the original ‌HomePod‌’s larger size allows it to achieve a wider, more spacious soundstage. The ‌HomePod‌ will deliver richer, fuller sound compared to the ‌HomePod mini‌. The ‌HomePod mini‌ will still likely deliver clean and functional sound, but there is no doubt that the added size and audio hardware in the larger ‌HomePod‌ overshadows it significantly.

Microphones

‌HomePod mini‌ uses a three-microphone array to listen for “Hey ‌Siri‌,” and a fourth inward-facing microphone helps isolate sound coming from the speaker to improve voice detection when music is playing. The larger ‌HomePod‌ uses an array of six microphones for the same reason.

These microphones help to cancel echo and enable ‌Siri‌ to understand people whether they are near the device or standing across the room, even while loud music is playing. However, it is unclear if the added microphones on the ‌HomePod‌ are to counteract its louder, larger sound profile, while the ‌HomePod mini‌ simply doesn’t need a six-microphone array due to its smaller size, or if it is a point of material difference between the two models when it comes to sound isolation.

Processor and Software

The ‌HomePod‌ uses the A8 chip from the iPhone 6, iPad mini 4, and ‌Apple TV‌ HD, while the ‌HomePod mini‌ uses the S5 chip from the Apple Watch Series 5 and Apple Watch SE.

The ‌HomePod‌’s processor allows it to use advanced software for real-time acoustic modeling, audio beam-forming, and echo cancellation.

‌HomePod mini‌ uses its processor to maximize the performance of its less capable audio hardware. In an attempt to achieve big sound out of a compact design, the Apple S5 chip in ‌HomePod mini‌ works with advanced software to analyze the unique characteristics of the music and apply complex tuning models to optimize loudness, adjust the dynamic range, and control the movement of the driver and passive radiators in real-time.

The A8 chip in the larger ‌HomePod‌ likewise performs some unique functions, such as bass management through real-time software modeling that ensures the speaker delivers the deepest and cleanest bass possible, with low distortion.

Ultimately, the ‌HomePod‌’s processor is not a very important consideration when it comes to choosing between the two models. The A8 is an older but more powerful chip, while the S5 is a newer but less powerful chip. Both chips run the same operating system and deliver appropriate computational audio with a comparable level of performance.

Spatial Awareness

The larger original ‌HomePod‌ uses spatial awareness to sense its location in the room. This allows it to automatically adjust and optimize the audio based on its location in the room for improved sound quality. The ‌HomePod‌ can detect walls and corners, and uses this information with its directional tweeters to deliver sound evenly across the room, while reducing distortion and echo.

Only the original ‌HomePod‌ has spatial awareness, and the ‌HomePod mini‌ does not have this feature.

U1 Chip

The ‌HomePod mini‌ contains one feature that the original ‌HomePod‌ lacks: the U1 chip. The Apple-designed U1 chip is an ultra-wideband chip which performs directional and proximity-based operations.

The ‌HomePod mini‌ uses the U1 chip to detect when other U1 devices, such as the iPhone 12, are nearby. This allows it to more quickly hand off audio and interact with nearby devices, as well as display relevant information on devices that are close to the ‌HomePod mini‌.

Beyond this, however, the full potential of U1 in ‌HomePod mini‌ does not yet seem to have been realized. In the future, U1 could facilitate close-range data-transfer, improve AR experiences, and track a user’s location within the home. Apple now seems to be adding the U1 chip to all of its new devices, with the chip appearing in the iPhone 12 lineup and the Apple Watch Series 6.

Stereo Sound

Adding a second ‌HomePod‌ to your setup enables stereo sound to create a wider soundstage for richer, more enveloping sound. Each ‌HomePod‌ is able to play its own channel of either left or right sound, while separating out both the ambient and direct energy. Both devices can perform automatic detection and balance of two speakers using both direct and reflected audio. Even though the two speakers act as one, each ‌HomePod‌ communicates with each other so that only one speaker responds to ‌Siri‌ requests.

While both ‌HomePod‌ and ‌HomePod mini‌ support this stereo pair capability, you cannot pair a ‌HomePod mini‌ and an original ‌HomePod‌ together. Instead, you can only pair two original HomePods or two ‌HomePod‌ minis as stereo speakers.

Both HomePods support multiroom audio and can be mixed together using that functionality, but not to achieve stereo sound.

Home Theater with Apple TV 4K

The original ‌HomePod‌ also supports Home Theater with ‌Apple TV‌ 4K. This allows the ‌HomePod‌ to provide a more immersive home theater experience when it is paired with an ‌Apple TV‌ 4K, by offering surround sound and Dolby Atmos.

The feature is reliant on the directional and spatially aware capabilities of the original ‌HomePod‌, so it is not available on the ‌HomePod mini‌. Two ‌HomePod‌ minis can nevertheless still provide stereo sound for ‌Apple TV‌, but not the full home theater experience of the original ‌HomePod‌.

If you intend to use the ‌HomePod‌ or a pair of HomePods as TV speakers with an ‌Apple TV‌ 4K, there is no doubt that the original ‌HomePod‌ will provide a much better audio experience.

Final Thoughts

Overall, it’s clear that the ‌HomePod‌ and ‌HomePod mini‌ are products that have different purposes. The ‌HomePod‌ is a more full-featured high-end speaker for excellent sound quality, while the ‌HomePod mini‌ is intended to be more versatile.

This is reflected in the ‌HomePod mini‌’s more affordable price. The ‌HomePod mini‌ may be better suited to areas such as hallways or kitchens, while the original ‌HomePod‌ seems to be better suited to larger rooms where audio content is consumed more regularly, such as living rooms.

The main reason to buy the larger ‌HomePod‌ will be due to its better audio fidelity. As an extension of this, if you want to use your HomePods with an ‌Apple TV‌ 4K, the larger ‌HomePod‌ is the preferred option. With its directional audio and spatial awareness, on top of its plethora of high-end audio hardware, the original ‌HomePod‌ is the device for areas where sound quality is the priority.

In locations where the device may be used more for ‌Siri‌ than music, ‌HomePod mini‌ seems to be the better option. The ‌HomePod mini‌ will be better when something more discreet is needed or if it is in an area where it would be used more in passing. The ‌HomePod mini‌ will still perform well in multiroom audio mode, and its more affordable price tag allows users to acquire more of them for use around the home.

Generally speaking, if you want a ‌HomePod‌ to achieve the best possible sound quality and volume, get the original ‌HomePod‌. Otherwise, the ‌HomePod mini‌ will be more than sufficient for your needs.

Apple needs a ‘don’t be evil’ policy (and here’s what that might look like)

Apple must avoid following a path blazed by Google. Years ago, the search giant touted its “don’t be evil” policy. But somewhere along the line, Google lost track of that — and ended up getting sued Tuesday by the Justice Department.

Apple, which faces similar scrutiny by a variety of governmental bodies, has a chance now to drop some of its questionable policies. If it doesn’t, Cupertino could end up facing its own lawsuit(s).

The encouraging news is, Apple is mostly a good company, so a few tweaks now could easily head off much larger adjustments down the line. Court-ordered changes — like a forced sale of the App Store — could prove painful.

Here’s why Apple needs its own “don’t be evil” policy, along with some concrete steps Cupertino can take to prove that it’s actually a force for good in the world.

Make the App Store 30% revenue sharing requirement progressive

Most of the scrutiny Apple faces centers on its management of the iOS App Store. And there’s good reason for that.

Whenever any iPhone or iPad owner buys an application in the App Store, Apple takes a 30% cut. The same goes with in-app purchases. Apple makes a ton of money this way. We don’t know exactly how much, but revenue from the company’s services division (which includes the App Store) totaled $13.1 billion last quarter alone. That’s about as much as revenue from Mac and iPad sales combined.

Many iOS software developers want Apple to lower this percentage or make it go away entirely. Apple’s counterargument is that it spends a lot of money building a mobile platform that brings in millions of customers willing to spend cash on apps, so it deserves a share of the take.

Even if you agree with Apple, you must admit that taking a sizable chunk of revenue hits small developers extra-hard. A solution is to make App Store revenue sharing like a progressive tax. Smaller developers would contribute less, while larger companies would kick in more.

Maybe the developer doesn’t pay anything for the first $1,000 an app earns. Then it goes up to 10% for the next $5,000 in revenue. And 20% for the next $10,000. Only after that does the developer pay 30%. (Those numbers are only suggestions.)

Reducing the cost burden on small devs would fall easily within a “don’t be evil” policy for Apple.

Stop the worst form of advertising in the App Store

Apple makes a bit of extra cash by selling placement in App Store search results. This really infuriates some developers. But advertising is also a way for good applications to stand out from the crowd of bad ones.

A compromise solution is for Apple to stop selling rival’s ads when a user searches for an exact product name. For example, searching the App Store for “Oceanhorn 2” shows a rival game listed first in the results. The search is for the name of a specific app, so showing a game that’s not Oceanhorn 2 isn’t what the customer wants — and surely isn’t what the game developer wants.

That said, there are good reasons for Apple to continue selling placement for generic search terms, like “RPG” or “image editing.” If someone doesn’t know which application they want, being shown one that’s successful enough to afford advertising can point them in the right direction.

Apple has to do something to fix this. With revenue sharing, developers are already paying to be in the App Store. Forcing devs to also buy advertising so a competitor can’t jump in front of them violates the “don’t be evil” policy Apple should adopt.

Make more consistent rules

Enforcement of some App Store policies remains wildly inconsistent. The iPhone-maker must clear this up if it hopes to avoid government oversight. The anomalies really make Apple look bad.

App Store rules allow applications like Netflix to draw from a library of TV shows. And they allow apps like Google Play Books to draw from a library of books. But Apple puts up huge roadblocks on apps that draw from a library of games. The only apparent reason for this policy is it makes Apple more money, at the expense of gamers and game developers.

Apple should change course and let the game libraries in. These all use cloud gaming, and there’s a good chance this is the future of mobile gaming. If so, iPhone and iPad need to be included.

Also, a major aspect of App Store revenue sharing seems utterly arbitrary. Apple forces developers who charge for their software to share this income with Cupertino. But developers who make money through advertising can use the App Store completely free. Consider Facebook. It makes billions of advertising dollars off iPhone users — and doesn’t pay a nickel of that to Apple. This undermines Apple’s entire argument that it treats developers equally.

One possible fix is a requirement that any application that generates money from advertising would pay Apple a flat fee per installation. Just a few dollars. That would mean that any company profiting from the App Store is also paying to support it.

But truly free software should remain free. If a programmer wants to release something as a public benefit, Apple could support the project.

Be nicer to small developers

Previous suggested policy changes have been mostly specific, but there’s a general change of course that Apple needs to make: It should start appreciating small developers more. While there’s no doubt that a big company like Adobe brings in far, far more revenue than some guy working in his basement in Cincinnati, the iPhone ecosystem needs both to thrive.

Apple pays lip service to this, but any dev in the trenches knows that it’s tough being an indie iPhone app developer. Getting software approved is a byzantine process full of arbitrary rules. Apple holds all the cards, and seems willing to ruin a developer’s livelihood by kicking them off the App Store for the slightest transgression.

That said, Apple can’t bend over backward for this group. Virtually all third-party developers work hard and play by the rules. But others deliberately try to slip malware into the App Store. It’s not always easy telling these groups apart from a distance.

Apple recently made some changes that are a good start. It stopped blocking “bug fix” updates to apps over minor violations of its rules. And the company lets devs suggest modifications to the policies.

But more changes are needed. Perhaps the best solution for this dilemma is for Apple to hire many, many more people to handle the application-approval process. These Apple employees would have more time to help small developers (or even just explain what’s going on). The whole process could become friendlier.

Apple, just don’t be evil

This isn’t an exhaustive list of all the changes Apple should make. There are myriad other tweaks Cupertino could put in place to be just a bit nicer.

Admittedly, this isn’t easy. There are roughly 1.5 billion iPhone users in the world, and finding company policies that make all those people happy is nigh impossible. But Apple already does plenty to build a positive image. It works hard to protect user privacy. Same goes for the environment. These stances grew from a set of core values Apple co-founder Steve Jobs put in place way back in 1981.

But the problems listed above show there’s room for improvement. That’s where the “don’t be evil” policy comes in. When deciding how to handle something, Apple must ask itself, “Even if this will make us money, will it also make us look like jerks?”

That doesn’t mean it can’t remain a very profitable enterprise. But it seems like many of the changes that would polish Apple’s image wouldn’t cost that much, relative to current profits. And they’d help head off government oversight.

The Department of Justice and Congress, along with the E.U. Commissioner for Competition, are watching Cupertino closely. Apple doesn’t want any of these governmental bodies forcing major changes on its business. Not trying to wring every penny from developers and customers is one way to avoid this. Or Apple could just simply institute a “don’t be evil” policy — and stick with it in perpetuity.

This article was originally posted here

Apple Ships iPhone 12 Cases Without Speaker Holes to Some Customers [Images]

Apple has shipped out some iPhone 12 cases that are missing speaker holes, according to multiple reddit threads.

User zarnold16 says, “My iPhone 12 Pro case came without speaker holes. Apple Advisor said that it shouldn’t, videos online show otherwise.”

Natebaakko similarly posted, “No speaker holes on new MagSafe case- I know someone else had this issue. This isn’t supposed to be this way, right?”

Of course, the iPhone 12 cases should have speaker holes along the bottom edge. If you do get a case without them, contact Apple Support or the Apple Store to have it replaced.

Apple Ships iPhone 12 Cases Without Speaker Holes to Some Customers [Images]

You can purchase a new MagSafe case for iPhone 12 at the links below!

Leather MagSafe Wallet
Apple Leather MagSafe Wallet (Black)
Apple Leather MagSafe Wallet (Saddle Brown)
Apple Leather MagSafe Wallet (Baltic Blue)
Apple Leather MagSafe Wallet (California Poppy)

Leather MagSafe Wallet
Apple Leather MagSafe Wallet (Black)
Apple Leather MagSafe Wallet (Saddle Brown)
Apple Leather MagSafe Wallet (Baltic Blue)
Apple Leather MagSafe Wallet (California Poppy)

iPhone 12/Pro
Apple Clear MagSafe Case for iPhone 12/Pro

Apple Silicone MagSafe Case for iPhone 12/Pro (Black) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (White) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Cypress Green) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Deep Navy) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Kumquat) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Pink Citrus) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Plum) – $49
Apple Silicone MagSafe Case for iPhone 12/Pro (Product RED) – $49

Apple Leather MagSafe Case for iPhone 12/Pro (Black)
Apple Leather MagSafe Case for iPhone 12/Pro (Saddle Brown)
Apple Leather MagSafe Case for iPhone 12/Pro (Product RED)
Apple Leather MagSafe Case for iPhone 12/Pro (Baltic Blue)
Apple Leather MagSafe Case for iPhone 12/Pro (California Poppy)

iPhone 12 Pro Max
Apple Clear MagSafe Case for iPhone 12 Pro Max

Apple Silicone MagSafe Case for iPhone 12 Pro Max (Black)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (White)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Cypress Green)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Deep Navy)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Kumquat)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Pink Citrus)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Plum)
Apple Silicone MagSafe Case for iPhone 12 Pro Max (Product RED)

Apple Leather MagSafe Case for iPhone 12 Pro Max (Black)
Apple Leather MagSafe Case for iPhone 12 Pro Max (Saddle Brown)
Apple Leather MagSafe Case for iPhone 12 Pro Max (Product RED)
Apple Leather MagSafe Case for iPhone 12 Pro Max (Baltic Blue)
Apple Leather MagSafe Case for iPhone 12 Pro Max (California Poppy)

iPhone 12 mini
Apple Clear MagSafe Case for iPhone 12 mini

Apple Silicone MagSafe Case for iPhone 12 mini (Black)
Apple Silicone MagSafe Case for iPhone 12 mini (White)
Apple Silicone MagSafe Case for iPhone 12 mini (Cypress Green)
Apple Silicone MagSafe Case for iPhone 12 mini (Deep Navy)
Apple Silicone MagSafe Case for iPhone 12 mini (Kumquat)
Apple Silicone MagSafe Case for iPhone 12 mini (Pink Citrus)
Apple Silicone MagSafe Case for iPhone 12 mini (Plum)
Apple Silicone MagSafe Case for iPhone 12 mini (Product RED)

Apple Leather MagSafe Case for iPhone 12 mini (Black)
Apple Leather MagSafe Case for iPhone 12 mini (Saddle Brown)
Apple Leather MagSafe Case for iPhone 12 mini (Product RED)
Apple Leather MagSafe Case for iPhone 12 mini (Baltic Blue)
Apple Leather MagSafe Case for iPhone 12 mini (California Poppy)

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Apple Ships iPhone 12 Cases Without Speaker Holes to Some Customers [Images]


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