It’s easy to think it’s just teen-focused social media apps that face the fickle changing habits of their userbase. But Clubhouse, the social audio app which has pulled in an audience and userbase of celebrities, influencers, and business professionals, is also seemingly subject to those same challenges.
According to a report from Business Insider, Clubhouse — a.k.a. the most buzz-worthy app of 2021 — is already hitting a hurdle. Compared to February’s 9.6 million installs, just 2.7 million people installed the app in March, followed by only 922,000 users last month. That’s a pretty steep decline.
Business Insider notes that:
“The decrease in user downloads signals a slowdown for the social media platform, which had taken off like wildfire since it stood up about a year ago, cementing itself as a Silicon Valley favorite … A Sensor Tower (app analytics platform) spokesperson said April’s user growth appears to have tapered off in recent months but said data suggests retention is strong among users.”
Rise and… stall of Clubhouse
The invite-only Clubhouse was valued at around $1 billion at the start of this year. More recently, discussion around a funding round hinted at a valuation of $4 billion.
Clubhouse is a neat app, allowing users to participate in different conversations across a variety of “rooms” with topics of conversation that can range from economics to tech. The conversations, which are not recorded, frequently attract big name speakers. The fact that the app is available to invited users only adds a sense of exclusivity. In a way, it’s a bit like a more focused, more niche version of Discord.
The fact that Clubhouse continues to have high engagement among its users is, obviously, good news. But it’s nonetheless part of a problem that has beset many social media platforms. Twitter, for example, is extremely popular among its userbase, but has had flat levels of growth for much of the past half-decade. In other words, the people who use it do so a lot, but few others are joining. (This could also be classed as the early adopter problem, which the Mac itself faced back in 1984. That means that there is a group of early adopters keen to rush in, but no immediate mass audience after that.)
Clubhouse has an additional challenge. Due to its high levels of popularity, other companies are keen to try and Sherlock it by offering their own version of the Clubhouse experience. Facebook, for example, is working on its own version.
You can download Clubhouse from the App Store. However, to gain access you’ll need an invite from an existing Clubhouse member.
Source: Business Insider
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