Instagram to start hiding like counts in the US as test expands next week to help users focus on content

Instagram CEO, Adam Mosseri, shared at the Wired25 conference this evening that the social media service will expand its test that hides like counts to the US next week for some users. This comes after testing started this summer in a handful of countries including Canada, Italy, Australia, and Brazil.

As the tests of removing like counts in Instagram started earlier this year, the company noted that the goal was to have “your followers focus on the photos and videos you share, not how many likes they get.”

CEO Adam Mosseri shared more during an interview at Wired25 as he announced the expansion of the test to the US which should happen next week:

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