Tim Cook thinks that Apple’s awesome new AirPods Pro are “complementary” to the AirPods. No, he’s not just referring to the fact that there is a space in the market for both products. He thinks many AirPods Pro customers will buy and own regular AirPods as well.
And you know what? Given Apple’s amazing track record in the “hearables” area, I don’t have any problem believing he might just be right.
“We’re anxious to see the customers for the new AirPod Pro,” Cook said during yesterday’s earnings call. “But I would guess that one, particularly in the early going, will be people that have AirPods today and want to also have a pair for the times they need noise cancellation.”
Personally, I’d question the idea that AirPods Pro customers will have a pair of the new wireless AirPods just to break out in times when noise cancellation is needed. Instead, I expect that people’s old AirPods will go into a drawer to be used as a backup.
But I have no problem believing that early adopters will be the ones shelling out for the pricey (but brilliant) new AirPods Pro. No, I don’t have the copious amounts of data that Apple has. But the friends and colleagues I know who have already bought AirPods Pro were the same ones who rushed out to buy the AirPods.
Tim Cook thinks AirPods Pro could be big
Apple’s Wearables, Home, and Accessories business hit “new highs” of $6.5 million in Q4 2019. However, Apple’s fiscal fourth quarter only takes it up to September. That means that it did not reflect the initial orders for the AirPods Pro. To find out how they’re doing, we’ll have to wait for some more sales data to be made available.
Will you be buying both the regular AirPods and AirPods Pro? Let us know in the comments below.
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