Apple iPhone display supplier sees OLED smartphone deluge from 2021

Pavel Alpeyev and Yuki Furukawa for Bloomberg:

Japan Display Inc., the struggling supplier of mobile screens to Apple Inc., says it has about a year before it needs to decide on whether to take a plunge on next-generation organic light-emitting diode displays… JDI’s liquid crystal displays will retain a price advantage that keeps them competitive in smartphones through 2021, the company’s new Chief Executive Officer Minoru Kikuoka said in an interview. He anticipates a more decisive shift to the new technology may occur in that time period, declining to elaborate on plans of specific customers.

Apple’s 2019 phone lineup includes one LCD model — the iPhone 11, which Apple launched at a starting price $50 lower than its predecessor — and the company plans to add a second one in the first half of next year to replace the aging iPhone 8. But the Cupertino, California-based company may still shift entirely to OLED for new phones as early as 2020. Though it will still sell a number of older LCD models, the time for Japan Display is running out.

After repeatedly pushing back mass production of its own OLED screens, JDI is finally close to having its first OLED product, Kikuoka said, declining to give further details other than to say that it won’t be a smartphone screen. A person familiar with the matter confirmed an earlier report that JDI’s first OLED will be used in the Apple Watch.

MacDailyNews Take: Hopefully, for the sake of competition among Apple suppliers, not to mention hurting serial copier Samsung, JDI is once again hungry and ready to innovate!

This article was originally posted here