This is why Jony Ive quit Apple

John Arlidge for Wired

Making things for himself is now what Ive is going to do. But what? The clue actually comes from Ive himself back in 2013, when I met him with his friend and right-hand man, Australian designer Marc Newson, who is also leaving Apple to join him at LoveFrom. The two men wanted to show off a collection of their favourite “stuff” that would be sold at auction, with the proceeds going to RED, the charity set up to raise awareness and funds to help eliminate HIV/AIDS in eight African countries. “These are the objects we would really like to own ourselves,” Ive said at the time.

There was a Leica Digital Rangefinder camera “which has the minimum number of buttons. It doesn’t even have a ‘hot shoe’ bracket on top to mount a flash gun”. There was a Range Rover, with red accents in the metal exterior and leather interior “because the Range Rover is one of the very few cars that has stayed true to its essence”. Also, desks, desk lamps, chairs, pens and watches (analogue, surprisingly, not smart like the Apple Watch). It is these things – luxury goods – that Ive will craft next

MacDailyNews Take: We’re convinced Ive will make some beautiful things, using his advanced knowledge of new materials and manufacturing processes to transform ordinary objects into sublime items everybody wants to use.

SEE ALSO:
Tim Cook fiercely disputes ‘absurd’ WSJ report in scathing statement about Jony Ive’s departure from Apple– July 1, 2019
Farewell Jony, and farewell Apple of old– July 1, 2019
WSJ: For years before his departure, Apple’s Jony Ive was ‘dispirited’ and ‘rarely showed up’ to weekly design meetings– July 1, 2019
Inside Apple’s long goodbye to design chief Jony Ive– June 28, 2019
Jony Ive is Apple’s next Steve Jobs– May 27, 2015
Jony Ive gives up day-to-day managerial duties to focus on big picture– May 26, 2015
It’s Sir Jonathan Ive’s Apple, Tim Cook just fronts it– September 18, 2013

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