Apple places seventh on list of leading smart home product providers

A new Leaderboard Report from Navigant Research names Google and Amazon as the leading smart home solution providers. The report examines the strategy and execution of 15 smart home solution providers with Apple coming in seventh on the list.

“Amazon’s introduction of its Echo devices in 2014 has had an unprecedented effect on the smart home market and the company has yet to slow down, though it now faces challenges around user experience and privacy, as well as more intense competition,” says Paige Leuschner, senior research analyst at Navigant Research. “Google’s similar launch of its Google Home device nearly 2 years later leaves the company trailing Amazon, but that has not deterred Google from catching up and affecting the market.”

Navigate Research notes that competition in the smart home market is fierce, with a range of companies vying for a leading role. Large tech incumbents, startups, and service providers with an existing residential footprint are all moving into the market in order to better engage and retain customers, increase satisfaction, and generate new revenue streams.

The report, Navigant Research Leaderboard: The Smart Home, reflects the variety and weight of competitors engaged in the smart home market. It examines 15 smart home solutions providers offering comprehensive smart home solutions that include a combination of hardware, software, and services. 

These players are rated on 10 criteria: vision, go-to market strategy, interoperability, product portfolio, geographic reach, sales and marketing, solution performance, data privacy and security, pricing, and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing an objective assessment of their relative strengths and weaknesses in the global smart home market.

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