Apple Watch shipments grew 22% year-over-year in 2018

Global smartwatch shipments grew a healthy rate of 48% year-on-year (YoY) in quarter one (Q1) if 2019 driven by Apple, Samsung, Fitbit, according to Counterpoint Research.

“Apple Watch shipments grew a solid 22% YoY in 2018,” says analyst Satyajit Sinha. “Apple Watch Series 4 was the star performer. It sold 11.5 million units during 2018, making it the best-selling model for the year. We believe its success was due to its focus on health-related features like ECG and fall detection. Further, it speaks volumes of how far Apple has come with Apple Watch as a meaningful health device.”

Counterpoint says the top five smartwatch models accounted for 48% of the market in 2018. They are: Apple Watch Series 4, Apple Watch Series 3, Fitbit Versa, Imoo Z3, and Apple Watch Series 2.

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