The new Mac Pro is Apple’s chance to make a PC: Apple’s professional users need upgrades

“‘Can’t innovate anymore, my ass,’ proclaimed Apple exec Phil Schiller when he introduced the redesigned Mac Pro back in 2013. It was meant to be ‘the future of the pro desktop,’ but it certainly wasn’t,” Tom Warren writes for The Verge. “Four years later, Apple was forced to admit that the Mac Pro was a mess after some of Apple’s most loyal customers claimed the company had lost touch with its pro users and truly lost its way.”

“If Apple is ready to unveil its new Mac Pro on Monday at WWDC, there can’t be any bravado about ‘courage’ or innovation,” Warren writes. “It should be a time to prove the company has listened to those who have felt underserved and rejected.”

Apple's Mac Pro (aka The Misplaced Priorities Trophy) was released on December 19, 2013

Apple’s Mac Pro (aka The Misplaced Priorities Trophy) was released on December 19, 2013

“Apple doesn’t need to wow us with another innovative design. It needs to get back to the basics,” Warren writes. “Apple now has a chance to show it can make a truly impressive PC.”

MacDailyNews Take: PC is this case means “Professional Computer.”

Read more in the full article here.

MacDailyNews Take: A heartfelt apology is also in order, certainly, but over half a decade is far, far too long to have let the Mac Pro languish. No apology, however elaborate, will suffice. Forgiveness will have to be earned over a long time via demonstrated consistency on Apple’s part.

Here’s hoping Apple Mac Pro revolutionizes professional desktop computing! Long-suffering professional Mac users deserve nothing less.

(No pressure, Apple.)

Related articles:
Apple’s newest Mac Pro turns five years old today – December 19, 2018
Apple’s 2013 Mac Pro, five years later – May 31, 2018
3 things to expect from Apple’s 2019 Mac Pro – April 11, 2018
Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
The culture at Apple changed when Tim Cook took over as CEO – April 10, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017

This article was originally posted here