Apple has faced increasing scrutiny as of late over the way it runs its App Store, ranging from Spotify’s anticompetitive complaint in Europe to a class action lawsuit accusing Apple of operating an App Store monopoly in the United States, which the Supreme Court recently allowed to proceed.
Apple has now responded with a new page on the App Store section of its website titled Principles and Practices, noting that the App Store was created with two goals: to be “a safe and trusted place for customers to discover and download apps” and “a great business opportunity for all developers.”
To achieve the first goal, Apple says it “takes responsibility” for “ensuring that apps are held to a high standard for privacy, security, and content” in accordance with its App Store Review Guidelines:
We believe that what’s in our store says a lot about who we are. We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and reject apps for any content or behavior that we believe is over the line — especially when it puts children at risk. For example, we strictly prohibit any app that features pornographic material, discriminatory references, torture and abuse, or anything else in exceptionally poor taste.
Apple says the App Store “welcomes competition”:
We believe competition makes everything better and results in the best apps for our customers.
We also care about quality over quantity, and trust over transactions. That’s why, even though other stores have more users and more app downloads, the App Store earns more money for developers. Our users trust Apple — and that trust is critical to how we operate a fair, competitive store for developer app distribution.
Apple includes many examples of third-party apps that compete with its own apps, such as Spotify versus Apple Music.
Apple notes that its app review process uses a combination of “automated systems and hundreds of human experts”:
We work hard to maintain the integrity of the App Store. In fact, since 2016, we have removed over 1.4 million apps from the App Store because they have not been updated or don’t work on our most current operating systems. This helps unclutter the search for new apps, and makes it easier for users to find quality apps.
More details to follow…