This case may never make it to trial. Lovejoy writes. “Apple will not want its business model subjected to a court ruling. If a court rules that the plaintiffs are right, and Apple is acting as a monopoly, then there’s no telling where that may end. It would open the door to a government lawsuit that could ultimately determine how much commission Apple is allowed to charge.”
“Faced with that prospect, Apple may decide that the smarter move is to make the case go away by taking a small voluntary hit to its commission levels, and paying some modest amount in damages (that will be worth about half of nothing per consumer),” Lovejoy writes. “”
Read more in the full article here.
MacDailyNews Take: As per usual with class action lawsuits, to the lawyers go the spoils.
We think the ultimate ending to this legal challenge will be that developers will be able to take payments in their apps without being forced to give Apple a cut or as much of a cut as today.
Companies that currently are large enough to work around Apple and send users to their own sites for payment include Amazon and Netflix. Apple will likely need to end this practice and allow all developers to allow users to subscribe to services, buy ebooks, etc. within their apps without a 15%-30% fee. A smaller fee may be tenable, as Apple does have costs to run the App Store, of course. — MacDailyNews, May 13, 2019
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Supreme Court rules against Apple in App Store antitrust case – May 13, 2019
Antitrust, the App Store, and Apple – November 27, 2018
Trump administration backs Apple in U.S. Supreme Court over App Store antitrust suit – November 26, 2018
Apple defends App Store fees in U.S. Supreme Court – November 26, 2018
Apple defends App Store fees as U.S. Supreme Court weighs consumer suit – November 23, 2018
Apple wants U.S. Supreme Court to undo previous decision regarding an antitrust suit – October 31, 2018
U.S. Supreme Court will decide if Apple’s App Store is an anti-competitive monopoly – June 19, 2018
U.S. Supreme Court to consider Apple appeal in antitrust suit over App Store prices – June 18, 2018
US DOJ sides with Apple over App Store antitrust allegations in Supreme Court brief – May 10, 2018
9th U.S. Circuit Court of Appeals revives antitrust lawsuit against Apple – January 13, 2017
Apple App Store antitrust complaint dismissed on procedural grounds by U.S. judge – August 16, 2013
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