Apple CEO Tim Cook touts enterprise augmented reality

“Apple CEO Tim Cook touted use of augmented reality in manufacturing, retail and other industries as part of an expanded partnership with SAP,” Larry Dignan reports for ZDNet. “‘AR and ML will be key to delivering the right information to the right person at the right time,’ said Cook.”

“Cook took the stage with SAP CEO Bill McDermott at SAP Sapphire,” Dignan reports. “The companies are integrating Apple’s Core ML, an on-device machine learning technology, with its SAP Cloud Platform SDK for iOS.”

“Cook said also said Apple and SAP are in sync on privacy, which Apple considers the fundamental issue today,” Dignan reports. “He said just as phones have data on you, devices also hold the crown jewels of businesses too. Cook touted Apple’s security and privacy policies. ‘We’re all in on this. Can’t imaging running our business without it,’ said Cook.”

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MacDailyNews Take: Our hope is that Apple – already very well-positioned – delivers on the promise of AR because those who do are literally going to change the world!

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Apple is getting very, very serious about enterprise IT – January 15, 2018
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General Electric to offer Apple Macs to 330,000 employees as company standardizes on iOS for mobile – October 23, 2017
Enterprise use of Apple Macs primed to expand ‘exponentially’ – September 6, 2017
Microsoft’s Windows is doomed – September 1, 2017

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