Apple finds ‘gimmicks’ like Apple Watch and AirPods wearables really count

“If Apple wants to prove to doubters that there is life beyond the iPhone, then the wrists and ears of millions of customers could provide the answer,” Ed Helmore writes for The Guardian. “Twelve years from the launch of Steve Jobs’s signature product, Apple wearables – and the services that tie in to them – have emerged as an important component of the tech giant’s profile, accounting for more than a third of sales in the last quarter.”

“Last week Apple’s chief executive, Tim Cook, reported that sales in its wearables division – which includes products from the Apple Watch to wireless headphones – grew at a rate of 30% in the last quarter,” Helmore writes. “If broken out on its own the division would be in the top 200 of listed US companies, Cook said.”

“The news is especially surprising given the lukewarm initial reaction to many of the products. When Apple’s design guru Sir Jonathan Ive first described his idea for the Apple Watch, back in 2015, many looked on with scepticism or dismissed it as a fashion accessory. According to analyst estimates, Apple sold more than 20m watches last year alone,” Helmore writes. “The same was true for the AirPod, Apple’s wireless headphone set, which was initially dismissed as a gimmick that would provoke exasperation from consumers who misplaced them. By some estimates sales this year will reach 60m pairs, rising to 100m by 2021.”

Apple Watch Series 4 in a Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)

Apple Watch Series 4 in a
Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)

 
Read more in the full article here.

MacDailyNews Take: As it ever was. The naysayers ridicule then are forced to eat crow in due time. Rinse, lather, and repeat. The same will be true for Apple Glasses. Watch and see.

SEE ALSO:
One of every three smartwatches sold worldwide is an Apple Watch – May 2, 2019
The Apple Watch is proving to be a big deal – March 14, 2019