Jony Ive, Apple’s former Chief Design Officer, has been hired at Airbnb

Airbnb is bringing on another Apple executive.

What you need to know

  • Airbnb has hired Jony Ive in a creative consultant role.
  • The former Chief Design Officer at Apple will assist with the company’s design and marketing.
  • Ive joins Hiroki Asai, another former Apple executive who worked on the iPhone.

Reported by The Information, Airbnb has hired Jony Ive, Apple’s former head of design, as a creative consultant ahead of the company’s public offering.

Airbnb CEO Brian Chesky announced the hiring on Wednesday, saying that the company’s current Chief Design Officer, Alex Schleifer, would be moving to a part-time role. According to Chesky, bringing Ive on board is part of a “multi-year relationship to design the next generation of Airbnb products and services.”

Chesky for months has mentioned to design staff that the company might tap the former Apple chief designer. Ive has been friendly with Chesky for years, and wrote the Airbnb CEO’s entry for Time magazine’s top 100 most influential people in 2015. The two also worked together on the redesign of Airbnb’s logo in 2014. Chesky has spoken often about Apple’s design prowess as a source of inspiration for the travel company.

According to the report, Ive’s position at the company could afford him major influence over its website, app, and marketing.

The design and creative functions at Airbnb are largely in charge of how the company’s app, website and marketing campaigns look to customers. One recent priority has included a redesign of the website and app to make it easier for customers to find unique places to stay, rather than having to sift through screens of listings, two people familiar with the matter said.

Ive will be joining Hiroki Asai, another former Apple executive who is now serving as the company’s global head of marketing.

Schleifer, a longtime Chesky confidante, had led the design team for nearly six years. Schleifer’s departure also follows the arrival last year of Hiroki Asai, a former Apple executive who was named global head of marketing. Asai took on some design responsibilities that previously had been overseen by Schleifer. But the group has seen significant turnover lately. At least three other senior designers have left recently.

Asai, like Ive, had also worked together at Apple on the launch of the iPhone.

This article was originally posted here

Jony Ive is ‘designing the future’ at Airbnb

Sir Jony Ive, who once headed up the design of all Apple hardware and software, is now working on future Airbnb products. His design company, LoveFrom, will collaborate over the next several years with the vacation rental service.

“Today, I’m thrilled to announce that Jony and his partners at LoveFrom will be engaging in a special collaboration with me and the Airbnb team,” said Brian Chesky, CEO and co-founder of Airbnb, on Wednesday. “We have made the decision to work together through a multi-year relationship to design the next generation of Airbnb products and services.”

Chesky did not elaborate on what Ive will help design. But it’s almost certainly software. The company makes applications for a variety of platforms, including iOS.

But Chesky did say Ive has been brought in as more than a designer. “Jony will also help us continue to develop our internal design team,” noted the executive. Ive helped build up and manage Apple’s vaunted Industrial Design team over decades.

Before his departure from Apple‘s leadership team in 2019, Ive was responsible for the design of all products. He led the company’s design team from 1996, and is credited for helping rescue it from the brink of bankruptcy with iconic designs, including the iMac and iPod, but also the iPhone and iPad. And while Ive is no longer an exec, LoveFrom still contracts with Apple.

Jony Ive and Airbnb together again

Apparently, Apple’s former Chief Design Officer and the CEO of Airbnb go way back. Chesky said on Wednesday, “Jony and I have been good friends for many years, and he has been gracious enough to provide me with guidance and advice.”

When Chesky was named one of Time’s 100 Most Influential People in 2015, Ive praised him and his company. “Bringing people together is something of a passion for Brian, and with Airbnb he’s helped create millions of personal connections,” Ive said at the time.

And Ive may have played a role in putting Angela Ahrendts on Airbnb’s board of directors. This was shortly after she stepping down as Apple’s retail boss in 2019.


This article was originally posted here

The iPhone 12 lineup comes packed with Qualcomm’s X55 modem

Confirming reports from as far back as 2019.

What you need to know

  • The iPhone 12 lineup features Qualcomm’s X55 modem.
  • A new teardown video on the Chinese social media website Weibo confirmed the chip.
  • The company is planning to include Qualcomm modems in the iPhone as far out as 2024.

Reported by MacRumors, a new teardown video of the iPhone 12 posted to Chinese social networking website Weibo seems to have confirmed that Apple’s new iPhone 12 lineup features Qualcomm’s X55 modem.

The video shows off the internals of the new iPhone, complete with its new logic board and the X55 modem.

The inclusion of the chip confirms reports from as far back as 2019. While some thought that Apple may have upgraded to the new X60 chip, its first built on a 5nm process, an earlier report from today indicates that chip is reserved for use on the 2021 iPhone lineup.

As alerted to us by Danny Walsh on Twitter, page 71 of an Apple-Qualcomm settlement filing reveals that Apple intends to launch new products with the Snapdragon X60 modem between June 1, 2021 and May 31, 2022. Apple has also committed to using as-yet-unannounced X65 and X70 modems in products launched between June 1, 2022 and May 31, 2024.

The X60 chip is also able to “aggregate data from both mmWave and sub-6GHz bands simultaneously,” making it a great candidate for Apple’s next rounds of iPhones.

Built on a 5nm process, the X60 modem packs higher power efficiency into a smaller footprint compared to the X55. Smartphones equipped with the X60 will also be able to aggregate data from both mmWave and sub-6GHz bands simultaneously to achieve an optimal combination of high-speed and low-latency network coverage.

The X55 modem still supports both mmWave and sub-6GHz technologies, just with less power efficiency a larger footprint. It is still a leap in performance and power efficiency to its Intel counterpart, which Apple dropped in order to feature Qualcomm’s chip.

This article was originally posted here

Apple lobbies U.S. government for tax breaks to support domestic chip production

Apple has been lobbying the U.S. government on tax breaks to support domestic chip production, “suggesting the iPhone maker is keen to move more of its supply chain to the U.S.,” reports Bloomberg.

Image courtesy of Politico

Image courtesy of Politico

In second– and third-quarter disclosure reports, the tech giant said it lobbied officials from the Treasury Department, Congress and the White House on tax topics including “issues related to tax credits for domestic semiconductor production.” Apple’s U.S. lobbying efforts are now mostly led by company veteran Tim Powderly, who was promoted around the time Cynthia Hogan, Apple’s prior top U.S. lobbyist, left to join former vice president Joe Biden’s campaign.

As noted by AppleInsider, a U.S. Senate document published this week reveals the tech giant spent spent some $1.56 million in the third quarter of 2020 to lobby lawmakers on a variety of issues including the coronavirus pandemic, taxes, autonomous vehicles, and more.

(Dennis Sellers has been covering the Apple industry since 1996. In addition to“Apple World Today,” he also runs his own freelance writing/editing service. If you want more info about the latter, email him at dennis.sellers@comcast.net.)


This article was originally posted here

Airbnb Working With Jony Ive’s ‘LoveFrom’ Company

Apple’s longtime head of design Jony Ive left the company back in mid-2019 to start his own company called LoveFrom, and one of Ive’s first clients is Airbnb.


Airbnb today announced that it is working with Ive’s LoveFrom company on a “special collaboration” that will include a multi-year relationship to “design the next generation of Airbnb products and services.”

Today, I’m thrilled to announce that Jony and his partners at LoveFrom will be engaging in a special collaboration with me and the Airbnb team. We have made the decision to work together through a multi-year relationship to design the next generation of Airbnb products and services. Jony will also help us continue to develop our internal design team, which he believes to be one of the world’s best. I know he is particularly excited about a relationship that will evolve to become a deep collaboration with our creative team.

I hope all of this speaks to the seriousness of our design-driven approach. We believe that working together will be an important and powerful creative partnership. We’re both excited about the ideas we already have, as well as ideas that are currently beyond our imagination.

Airbnb co-founder and CEO Brian Chesky says that he has long admired Ive’s work, and that he and Ive have been friends for “many years,” sharing a belief in the “value and importance of creativity and design.”

When Jony Ive left Apple, Apple CEO Tim Cook said that the Cupertino company would continue to work with Ive’s LoveFrom, with Apple serving as one of LoveFrom’s “primary clients.” At the time, Ive said that he was looking forward to working with Apple “for many years to come” and remaining “very involved.”

Ive’s company, LoveFrom, was created in partnership with Marc Newson, who Ive has worked with for many years. LoveFrom is a collective of designers, architects, engineers, artists, writers, and musicians.

When Ive left, his design duties were taken over by Evans Hankey and Alan Dye, who head up Industrial Design and Human Interface Design, respectively. Both report to Jeff Williams, Apple’s Chief Operating Officer.

Jony Ive forms multi-year partnership with Airbnb

In a blog post from Airbnb co-founder and CEO Brian Chesky says Jony Ive, the former chief design officer at Apple, and his partners at LoveFrom will work together through a multi-year relationship to design the next generation of Airbnb products and services. 

“Jony will also help us continue to develop our internal design team, which he believes to be one of the world’s best,” Chesky says. “I know he is particularly excited about a relationship that will evolve to become a deep collaboration with our creative team.”

Ive big.png

Airbnb is an American vacation rental online marketplace company based in San Francisco, California. It offers arrangement for lodging. It doesn’t own any of the real estate listings; it acts as a broker, receiving commissions from each booking.

In June 2019 Apple announced that Ive was departing the company as an employee to form an independent design company called LoveFrom that will count Apple among its clients. While he pursues personal projects, Ive and his new company will reportedly continue to work closely and on a range of projects with Apple, CEO Tim Cook said.

(Dennis Sellers has been covering the Apple industry since 1996. In addition to“Apple World Today,” he also runs his own freelance writing/editing service. If you want more info about the latter, email him at dennis.sellers@comcast.net.)


This article was originally posted here

Airbnb hires Jony Ive to design next-gen products and services

Online vacation rental giant Airbnb on Wednesday said it has hired former Apple CDO Jony Ive and his company LoveFrom to assist in the design of future products and services.

Announced in a blog post from Airbnb co-founder and CEO Brian Chesky, Ive will work on next-generation “products and services” as a design consultant. It appears that he will report directly to Chesky, or collaborate on design initiatives with the CEO, throughout what is described as a “multi-year relationship.”

“Jony will also help us continue to develop our internal design team, which he believes to be one of the world’s best,” Chesky writes. “I know he is particularly excited about a relationship that will evolve to become a deep collaboration with our creative team.”

As noted by The Information, Ive and Chesky have known each other for years. Ive helped flesh out Airbnb’s logo in 2014, while Chesky wrote Ive’s biography for Time magazine’s top 100 most influential people in 2015.

Airbnb on Wednesday told employees that its chief design officer, Alex Schleifer, would step down to a part-time role, The Information reports. Schleifer led the company’s design team for six years.

Today’s news comes ahead of Airbnb’s initial public offering, which is currently targeted for December.

After nearly three decades at Apple, Ive departed the company in 2019 to set up independent design consultancy LoveFrom. Ive played a critical roll in shaping Apple’s famed design language during his long tenure at the company. His fingerprints are on everything from iPhone to Apple Park in Cupertino.

This article was originally posted here

Apple Lobbies for Tax Breaks for Manufacturing More Chips in United States

Apple is seeking tax breaks from the U.S. government for domestic chip production, which suggests Apple may be aiming to move more iPhone manufacturing to the United States.


According to Bloomberg, second and third-quarter lobbying disclosure reports indicate that Apple lobbied officials from the Treasury Department, Congress, and the White House on tax issues that included “tax credits for domestic semiconductor production.”

Apple designs many of its own chips, including the A-series chips used in iPhones and iPads and the Apple Silicon chips that will be used in future Macs. Development of chips is done in-house in Cupertino, but production is outsourced to Taiwan Semiconductor Manufacturing Company (TSMC).

Apple’s lobbying efforts indicate that it perhaps wants to move production to the U.S., where it would not have to deal with tariffs and trade tensions between the United States and China.

Apple’s recent lobbying coincides with a push by the company and its partners to move some production away from China and even back to the U.S. in a few cases. There’s also a broader effort by the U.S. semiconductor industry to get government support for increased domestic production.

Apple veteran and director of federal government affairs Tim Powderly is leading Apple’s lobbying efforts, according to Bloomberg. Apple’s prior policy exec, Cynthia Hogan, left the company in May after being selected as one of the members of Joe Biden’s vice presidential selection committee.

Most Apple products are made overseas, but the 2013 Mac Pro was manufactured in Austin, Texas. The same Texas plant is also responsible for the final assembly of the new ‌Mac Pro‌ models, and Apple decided to use the plant after being provided with tariff exemptions.

Apple chip partner TSMC in May announced plans to open an advanced chip factory in Arizona, and once that plant is open, it is expected to produce 5-nanometer chips. Apple’s most recent A-series devices use A14 chips built on a 5-nanometer process.

Apple in 2018 committed to spending $350 billion to boost the U.S. economy over the course of five years, and has contributed funds to U.S. companies that make ‌iPhone‌ components, including Corning and Finisar.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Luca Todesco touts progress with team on checkra1n for A10 devices on iOS 14

Checkra1n first picked up support for iOS & iPadOS 14 exactly one month ago starting today, but with a significant caveat in that it would initially support only A8-A9X devices. At the time, the team said it would work to add A10 support “in coming weeks,” and now that four weeks have passed since the announcement, it may come as no surprise that team member Luca Todesco addressed the community this afternoon via Twitter.

Now before your heart skips a beat on that subject, we’ll come right out and say that the latest comment contains good news. It seems that progress has been made in adding support for A10 devices running iOS & iPadOS 14, and Todesco expects a public release for this new support to happen quite soon:

In the Tweet, Todesco says, “Worked on A10 checkra1n with the team today, we have the exploit integrated within the boot flow and SEP patching done, so we are quite close to a release.”

A few hours later, Todesco posted a teaser video of a checkra1n pwned device running iOS 14.1:

As for why checkra1n didn’t support all iOS & iPadOS 14 devices out of the box, that answer is a bit more complicated. Apple didn’t actually (and can’t) patch the hardware-based checkm8 bootrom exploit that powers the jailbreak, but rather the company added a security mitigation to SEPOS on A10 and newer devices that can cause the device to panic if the handset’s secure enclave receives a request to decrypt on-device user data.

The checkra1n team’s recent work circumvents this nuisance on A10 devices, but it allegedly won’t be as easy to apply the same patches to A11 devices like the iPhone 8, 8 Plus, and X. This is indeed unfortunate for those who have one of these handsets, but it doesn’t slam the door shut on the possibility that checkra1n could eventually receive support in the future. In a more positive light, it may just take more time…

More information about the current state of the checkra1n jailbreak can be found in our F.A.Q. post published last month, just in case you were interested in the finer details.

At first glance, it appears as if the checkra1n team has succeeded in its effort to deliver a promise made to the jailbreak community just one month ago. How much longer it will take remains a mystery, but regardless, it’s comforting to know that progress has been made and that a light exists at the end of the tunnel.

If you have an A10-equipped device, are you excited that you might soon be able to jailbreak iOS & iPadOS 14 with the checkra1n jailbreak? Let us know in the comments section down below.

This article was originally posted here

Apple lobbies the US government to cut taxes on local chip production

Apple has been trying to boost domestic chip production in the United States, and for that the company has lobbied the U.S. government to get some tax reductions and other benefits. This suggests that the company is likely to increase its supply chain in the United States.

As reported by Bloomberg, the U.S. government made public this week the lobbying disclosure for the second and third quarter of 2020, which reveals that Apple has lobbied the Treasury Department, Congress, and the White House.

The reasons behind the lobbies between Apple and the U.S. government are many, but most of them include tax reductions for chip production in the country. Part of the document mentions that the company discussed “issues related to tax credits for domestic semiconductor production.”

Apple’s U.S. lobbying efforts are now mostly led by company veteran Tim Powderly, who was promoted around the time Cynthia Hogan, Apple’s prior top U.S. lobbyist, left to join former vice president Joe Biden’s campaign. An Apple spokesman declined to comment.

Apple’s first custom chip, the A4, was introduced in 2010 with the first generation iPad — and then it was quickly added to iPhone 4 and other devices. Apple chips are now present in almost every device made by the company, and soon Apple Silicon will replace Intel processors on the Mac.

The company relies on TSMC and other suppliers located in Asia to produce its custom chips, which has become a problem due to the trade war between these countries and the United States. As chips are now an essential part of Apple, the company has been investing in new ways to produce them at a lower cost.

Apple currently builds some of its products in a Texas facility, including Mac Pro. Components such as Qualcomm chips, which are part of the iPhone, are also produced in the U.S.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

This article was originally posted here